Topic · 3 articles
Benchmarks
Every Cartylabs guide tagged "Benchmarks". Tactical playbooks for Shopify operators on this topic.
ConversionBenchmarks
What Is a Good Shopify Conversion Rate in 2026?
A good Shopify conversion rate is above ~3.2% (top 20%); the median is ~1.4%. Benchmarks by device, industry, and funnel stage — plus how to find yours.
11 min read
AOVBenchmarks
AOV Benchmarks by Industry 2026: What's a Good Average Order Value?
Average order value benchmarks across 15 Shopify verticals in 2026. Apparel, beauty, home, supplements, food and beverage, electronics, and more. Median, top 25%, and top 10% by category.
10 min read
CheckoutConversion
Shopify Checkout Conversion Benchmarks 2026: What's Actually Good?
The full benchmark set for Shopify checkout conversion in 2026, by tier, vertical, device, and traffic source. What separates the top 10% from the median, with the methodology behind every number.
11 min read
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